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讲师
硕士生导师
教师拼音名称：liyang
所在单位：电子商务系
学历：研究生(博士)毕业
性别：女
学位：博士学位
在职信息：在职
毕业院校：中国科学技术大学、香港城市大学
学科：管理科学与工程其他专业

论文成果

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[1]Enhancing Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Consumer Unplanned Purchase:ICIS 2021 Proceedings):1-9.
[2]When cross-channel integration can benefit firm innovation and performance: the moderating role of e-commerce type:Journal of Data, Information and Management,2(4):309-322.
[3]Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation:Information & Management,58(8):1-13.
[4]Yang Li，Hefu Liu,Shaobo Wei，When do IT capabilities create value for buyer performance? The moderating effect of social capital on supply chain information integration:Information Systems Management,2021,39(2):156-176.
[5]Yang Li，Hefu Liu,Matthew K. O. Lee,Qian Huang，Information privacy concern and deception in online retailing: The moderating effect of online–offline information integration:Internet Research,2019,30(2):511-537.
[6]Yang Li，Feng Yang,Eric T.K. Lim,Jie Mein Goh,Matthew K.O. Lee，Hefu Liu，Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs:Decision support systems,2018,109(May):50-60.
[7]Jie Fang，Zhao Cai,Hefu Liu，Yang Li，Retaining customers with in-store mobile usage experience in omni-channel retailing: The moderating effects of product information overload and alternative attractiveness:Electronic Commerce Research and Applications,2021,46(March–April):1-13.
[8]Xueqing Wang，Hefu Liu,Zhao Cai，Yang Li，Beauty matters: reducing bounce rate by aesthetics of experience product portal page:Industrial Management & Data Systems,2021,121(8):1848-1870.

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